GfK

Brandfulness

Welfare is no longer enough for Conscious Consumers: they now demand values from brands. Under this mantra, PRISMA created the naming and brand of the professional meeting organised in Madrid and Barcelona by GfK, leader in market research consulting, under the title BRANDFULNESS, THE NEW CHALLENGE FOR BRANDS: 360º Responsibility.

Naming y Marca | PRISMA Agencia de Publicidad Madrid