Instituto santalucía

Inbound Marketing

Design and implementation of the entire inbound marketing strategy of Instituto santalucía, a pioneer institution in Spain in the area of Financial Education, Retirement, Pensions, Savings and Life of santalucía. We designed and produced all the content that is addressed to citizens in these areas (videos, infographics, articles, posts, gifs) to feed both the website −also designed by Prisma− and community management of the main social networks (Twitter, YouTube and Google+) and management of the biweekly newsletter. We also managed all the SEO strategy, metrics, user experience and creativity, design and layout of all guides, reports and studies that are available to the media, public institutions and society in general.