Pelayo Vida

Reto Pelayo Vida + Aviva Vital

Original idea, creativity, design and production of the advertising campaign, the “Seguro de Vida que se Vive” –“the life insurance that you live” – presentation event and the “Reto Pelayo Vida 2016” ship departure ceremony, that will lead five women that have get over breast cancer to cross the Atlantic Ocean in less than 15 days in a sailing boat of 73 meters of length. The advertising campaign includes television (Eurosport) and radio (thematized programs and ads).