Launch campaign for the product “Versus 3F” for the pharmaceutical company Bausch + Lomb, under the concept +You, do not miss the best of life. Prisma has been in charge of the creative concept, graphic, digital and audiovisual development of the idea, the digital production of the campaign microsite and corporate video, the design and layout of the materials at the point of sale, direct marketing actions targeting the distribution channel and, finally, the digital marketing campaign associated with the launch.

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