Aviva

Aviva Vital

Development of an integrated campaign embodying the first living life insurance, a pioneering initiative by Aviva, one of the largest international Insurance groups, to offer its customers the first and only life insurance that, in addition to protecting the family of the policy holder, also takes care of the policy holder through a tailor-made training, nutrition, motivation and community programme that can be extended to two more relatives.

We developed the name, communication strategy, graphic, digital and audio visual creativity of the campaign, media plan (digital newspapers, SEM, out-of-home, radio and television), development of informative digital platforms, an online rate calculator and, in particular, the mobile application “Vital Aviva,” available at the Apple Store and Google Play and the axis of the entire project.

The campaign encompasses its partners in Spain: Unicaja Banco, EspañaDuero, Pelayo Vida and BMN.

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