Lives full of life

Branded content campaign for Aviva that won awards and commendations from publications, competitions and collectives. A campaign representing the corporate values of one of the largest international insurance groups through the story of 10 anonymous people who make something extraordinary of their life.

It encompasses storytelling, graphic, digital and audio visual creativity, full production of all the content and its diffusion through the main social networks. The PR work was done by the Edelman communication agency.

Lives full of life. Case study

Lives full of life.

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